COLD COMFORT
(for "The Lucy Webb Show")
(UP ON: DARK DEPRESSING OVER- THE-SHOULDER SHOT OF A DESK OR TABLE FULL OF BILLS, BILLS, AND MORE BILLS. PERSON AT DESK PICKS UP PINK SLIP. LOOKS AT IT. PICKS UP CANCELLED CHECKBOOK. LOOKS AT IT. THUMBS THROUGH A PILE OF BILLS, ETC., AS WE HEAR)
ANNOUNCER VO
You're out of work. You're out of dough.
You're over your head in debt.
(PERSON AT DESK LOOKS AT FORECLOSURE NOTICE, PHONE BILL, CUT UP CREDIT CARDS)
They foreclosed on your house. They turned
off your phone. They made you cut up your
plastic.
(CU OF PERSON LOOKING GRIM)
The car won't start. The rain won't stop . . .
(CU OF PERSON TAKING LAST CIGARETTE OUT OF THE PACK AND CRUMPLING THE EMPTY PACK)
. . . and you're down to your last cigarette.
(CUT TO: CU OF REFRIGERATOR)
Isn't it time - for a beer.
(HAND OPENS THE FRIDGE WHICH IS EMPTY EXCEPT FOR A SIX PACK OF PLAIN WRAP BEER)

(CUT TO: BEAUTY SHOT OF BEER BEING POURED INTO A TALL COOL GLASS)

(MUSIC: LIKE THE OLD MILLER'S JINGLE)
SINGERS
When you're stressed to the max,
Holdin' back your tears --
That's the time to relax
With a couple of beers.
(CUT TO: PERSON AT DESK DRINKING, FEELING BETTER, PUTS HIS/HER FEET UP ON DESK)

(INSTRUMENTAL CONTINUES UNDER)
ANNOUNCER VO
Yes, when you're stressed to the max, there's
nothing like a couple of beers to take your
mind off your problems -- so, get it while it's
cold. This public service message is brought
to you by -- The Beer Institute.
(MATTE:   DRINK BEER
    Paid for by The Beer Institute)
OUT.